1.  Aweber Email Marketing

2.  1Shopping Cart Email Marketing

3.  Constant Contact Email Marketing

4.  Mail Chimp Email Marketing

There are Pros and Cons for each service.  One of the disadvantages of Constant Contact can be that you do not have a large number of autoresponders – only 7.

Therefore I use – Diana Walker’s Email and Newsletter Marketing Choice – this is the one I have used since 2005 and have thousands of opted-in Subscribers.  I have various  autoresponder series set up – like classes – once a week for 2 years which means I have 100 Autoresponders in one series!  so 7 autoresponders would not suit my needs.  (you could not do that with Constant Contact).   You could do that with Aweber.  Constant Contact is a good option for off-line businesses – and they have wonderful templates to use and it is very easy for the average, non-techy person to use.

If you are an online Marketer, you should know that Mail Chimp’s Terms of Use state that the following – that you cannot be an Affiliate Marketer and use their service!  Affiliate Marketers, Network Marketers, and even those promoting Nutrition Supplements are not welcomed!  This is good to know before making your choice:.

This is a quote from Mail Chimp’s Terms of Use

Also, there are some industries that send certain types of content
that result in higher than normal bounce rates and abuse complaints,
which in turn jeopardize the deliverability of our entire system.
No offense intended, but because we must ensure the highest delivery rates
possible for all our customers, we do not allow businesses that offer
these types of services, products, or content:

Illegal goods or services
Escort and dating services
Pharmaceutical products
Work from home, Internet Lead-gen, Make money on online opportunities, etc.
Online trading, day trading tips, or stock market related content
Gambling services, products or gambling education
Multi-level marketing
Affiliate marketers
Credit repair, get-out-of-debt content
Mortgages and/or Loans
Nutritional Supplements, Herbal Supplements or Vitamin Supplements
Pornography or nudity in content
Adult novelty items or references in content
List brokers or List rental services
Marketing or sending commercial email without proper permission

What Is Double Opt-In and Why Is It So Important?
Double opt-in is the current evolution of the business email.

Business emails include newsletters and autoresponder series.

In the earliest days of Internet marketing, it was not uncommon for unsolicited emails to be sent out to random email addresses, a fact that made free email sites like HotMail less than popular. However, legislation and a general rebellion by consumers tired of spam made this marketing technique obsolete except for a few non-US spammers.

A better way to send people email, marketers found, was to have them ask for it to begin with. Customers and interested people were asked to submit email addresses online or through other means (signup sheets at trade shows for instance), and they were added to mass email lists.

However, with the Can-Spam laws passed, this too became problematic. A consumer signed up by someone else, or who had forgotten they’d signed up for a mailing, could sue the marketer under this law, and the marketer could find themselves liable for enormous fines as well as legal fees and a bad reputation.

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To solve this problem, marketers turned to double opt-in emails.  In the internet marketing world, the most popular, easy-to-use, Email Newsletter and Autoresponder is Aweber.

Constant Contact, Mail Chimp, Aweber all provide double opt-in options.  Mail Chimp can be a good service to use for Non-Profits (because of the rules above) – and it is free up to a certain point.  It can be a little too techy for some people – and then I would recommend Constant Contact.

Double Opt-In

Double opt-in is also referred to as Confirmed Opt-in or Closed-Loop Opt-in

Single Opt-In

Single opt-in is often called Unconfirmed Opt-in.

With this system, consumers sign up to be on a mailing list. Before anything is actually sent to them from the mailing list, a test email goes to the consumer asking them to respond to that test to verify that they had indeed asked to sign up. This verification takes the form of an email being returned to the marketer or, more common today, of the consumer visiting a verification website with a long-tail code embedded in the link they use that verifies that person’s identification.

There are several advantages to Double Opt-in emails:

1. The consumer is assured of getting only emails he or she has specifically requested, building trust for the vendor.

2. The vendor has verified accurate email addresses from people who have requested to be added.

3. More importantly, the vendor has a paper trail proving that he or she added a consumer at his or her specific request.

4. Protection for the vendor because of the proof, it not only proves to the subscriber but the vendor can be at ease.

5. Because of the expectation of getting an email from the vendor right away, the consumer is assured he or she added their correct email address without typos – and they can change their minds if necessary.

While it is not legally required for emails to be Double Opt-in, it’s legally smart to use this method for any kind of ongoing email subscription. It’s also good business practice for every online marketer.

It makes things go a bit slower when building your subscriber base, but it makes things more solid and accurate. The best thing you can do with double opt-in is to make sure you have clear instructions for your subscribers to follow.

An excellent system for building your subscriber and customer base with Double Opt-in is Aweber

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Wishing you Success and Abundance in Life and Business!
Diana

Diana Walker, Internet Educator

DIME – DIANA’S INTERNET MARKETING EDUCATION

Why it is Smart to Have a Newsletter for Your Customers Using an Autoresponder System

If you are in a business which is very customer oriented, or if you simply want to make sure that your customers stay on top of the various changes that you have made to your products or what services you offer, you’ll find that a newsletter might be one of the most powerful tools that you have at your disposal. While some companies come out with a newsletter every week, others make a longer one that comes out every month. Some will only do quarterly newsletters. If you have an interest in putting together a newsletter for your clients, you’ll find that there are plenty of advantages to doing so!

Keep Customers Informed

The first and most obvious thing that a newsletter will do is keep your clients informed. Your clients are in a position where they might not check your site regularly. You’ll find that while they might have an interest in what you do, they are significantly more likely to keep up with what is going on if you give them a chance to get updates from you. Whether they have bought from you in the past, or whether have considered it, a newsletter gives them a chance to make use of you in the future. It will remind them of who you are and it brings them back to your website on a regular basis.

Customer Loyalty – Rewards

You’ll also find that a newsletter is important when you want to reward things like customer loyalty. You can make sure that your customers are notified of sales before the general populace is, and you can even give them deals that are not available to anyone else. When you have a newsletter, you’ll find that the readership is just one step away from being preferred customers, so take the time to make sure that they feel as though they are being rewarded for reading. By keeping them informed they will reward you with coming back to your site and even purchasing your products.

Talk to Your Customers

When you put together a newsletter for your customers, you are essentially getting a chance to talk to them. You can tell them about what your business has been doing, what changes it has been making and what you are hoping to do in the future.

Feedback from Your Customers

You will also find that a newsletter can provide you with a chance to get feedback. You can ask a question and ask them to respond, and you can also tailor your products to what information they have to give you. You can address their concerns and make them feel that you really care about what they have to say. This is a super easy way to stay connected with your subscribers.

A newsletter is an important way to make sure that you stay in touch with your customers, so take the time to make sure that you put one together. This is your opportunity to stay in touch, talk with them, develop a relationship, and build your income at the same time.

You will need an easy, effective, affordable Autoresponder system to deliver your newsletters. Be sure to check out the program Diana recommends: Aweber Autoresponder System

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