Why it is Smart to Have a Newsletter for Your Customers Using an Autoresponder System

If you are in a business which is very customer oriented, or if you simply want to make sure that your customers stay on top of the various changes that you have made to your products or what services you offer, you’ll find that a newsletter might be one of the most powerful tools that you have at your disposal. While some companies come out with a newsletter every week, others make a longer one that comes out every month. Some will only do quarterly newsletters. If you have an interest in putting together a newsletter for your clients, you’ll find that there are plenty of advantages to doing so!

Keep Customers Informed

The first and most obvious thing that a newsletter will do is keep your clients informed. Your clients are in a position where they might not check your site regularly. You’ll find that while they might have an interest in what you do, they are significantly more likely to keep up with what is going on if you give them a chance to get updates from you. Whether they have bought from you in the past, or whether have considered it, a newsletter gives them a chance to make use of you in the future. It will remind them of who you are and it brings them back to your website on a regular basis.

Customer Loyalty - Rewards

You’ll also find that a newsletter is important when you want to reward things like customer loyalty. You can make sure that your customers are notified of sales before the general populace is, and you can even give them deals that are not available to anyone else. When you have a newsletter, you’ll find that the readership is just one step away from being preferred customers, so take the time to make sure that they feel as though they are being rewarded for reading. By keeping them informed they will reward you with coming back to your site and even purchasing your products.

Talk to Your Customers

When you put together a newsletter for your customers, you are essentially getting a chance to talk to them. You can tell them about what your business has been doing, what changes it has been making and what you are hoping to do in the future.

Feedback from Your Customers

You will also find that a newsletter can provide you with a chance to get feedback. You can ask a question and ask them to respond, and you can also tailor your products to what information they have to give you. You can address their concerns and make them feel that you really care about what they have to say. This is a super easy way to stay connected with your subscribers.

A newsletter is an important way to make sure that you stay in touch with your customers, so take the time to make sure that you put one together. This is your opportunity to stay in touch, talk with them, develop a relationship, and build your income at the same time.

You will need an easy, effective, affordable Autoresponder system to deliver your newsletters. Be sure to check out the program Diana recommends: Aweber Autoresponder System

Do you love AWeber, too?

KEEPING YOUR WEBSITE FRESH - HOW DO I MAKE A WEBSITE?

Websites with broken links and out dated information, die very quickly. For a website to be a success it must be well maintained, continually updated to keep up with technology, and have new and engaging content so that it meet its user’s needs. Even if the information of your website does not change there are ways to update the information and maintain the user’s interest.

1. Keep an eye on your site for out-of date information- Review your site often for any out-of-date information. Make sure that your product pricing is correct, and that all items listed are available. Update your company and contact information to make sure the user can contact you. Add any new information or content of a subject that is already listed on the site. This is also a good time to correct any typos or change the wording up a bit.

2. Change up the graphics - Add clearer pictures and illustrations of your products. Include decorative graphics in your content section. New images will catch the eye faster than new text. For the graphics that are already in place, make sure that they are prepared correctly so that they load quickly and display properly.

3. Click on all of your links - As you change and update your website; make sure that users can get to your new and improved sections. Click on all of the links to make sure that they are still working and going to the right page. If you have links to other websites, test the links to make sure that the website is still up and displaying the content that you want to present to your users.

4. Put up new content - Post newsletters to let users know what is going on with your company. Post advertisements for sales and special offers. If your users are linked to your website through email, send out announcements whenever you make these special posts, inviting the user back to your website to see what is new.

5. Add sound or music to your website - Add appropriate sounds of music to the website so it gets the users attention as they open it up or open up different portions and pages. I use Audio Acrobat for all my audio needs.

6. Apply the use of a content management system – A Content Management System (CMS) is software that helps create, manage and edit information that is on your website. Many types of this software allow you to put content expiration dates of the articles, items, and information that you put of your website. Watch your expirations dates, and the software will remind you when it is time to freshen up your content.

7. Offer links to other websites - Put links to other websites that your users may find useful. If you are continually adding to these links, your user will come back for them.

These are just a small number of the many things that you can do to keep your website fresh. Remember to be creative and continue to look to what your users’ needs are. You will find that keeping your website up to date and fresh will reap the rewards you are looking for.

Click here for the easy service I use: Easy Website Builder

I have been using Easy Website Builder for almost 4 years now for my Diana’s Healthy Lifestyles website, and I am thrilled with how easy it is, and how easily affordable it is, and how easy it is to incorporate Internet Marketing and Search Engine Optimization with it.

Diana Walker, Diana’s Internet Marketing Education

Are you confused on the internet?  Now is the time!

Now is the time to join Mom Masterminds

As of today, over 100 members have ‘Graduated’ into this lifetime membership and there are over 100 more ‘on track’ to Graduate in 2008 or 2009. These members are not affected by the changes. They are ‘grandfathered’ in and will never pay another penny for their access to MM

The good news is that anyone who joins MM before midnight on August 8th, 2008 will ALSO be grandfathered into the existing program - if they do not cancel their membership before 18 months (or if they choose the one time payment option), they will have the same lifetime access to everything Mom Masterminds has to offer.

After August 8th, MM’s membership program will still be an awesome value - actually the monthly price is going to drop a bit. But the opportunity to gain ‘paid up status’ will be gone forever.

Now is a really good time to make the commitment to your business growth and join us.

Just click here:  Join me in the wonderful Mentoring Group - Mom Masterminds 

3 Top Things You Need To Know For Your Website

In the last few years, small companies have sprung up, flooding the internet. Competition for search engines is tight. As the technology evolves, users’ standards and expectations for content and design continue to rise. It can be done. Many small companies have successful websites. There are 3 things that they do to ensure the success of their website. Fortunately, once you know what they are, you can do it too.

1. Your Website Must Grow and Change With Your Company and Your Customers

Successful web companies are continually evaluating their website’s effectiveness meeting their needs and goals. Once the website is designed and running, it doesn’t end there. The internet is continuously upgrading itself and growing. For the website to do well, it must change. Look for ways that it can be more efficient. As long as your company has needs, your website needs to grow to meet those needs. If the website is put up and left on its own, the content will go out of date. The links may become useless. People will find that they are logging on to get information that is no longer relevant and they will not come back.

2. Your Website Designer Must Understand and Apply New Technologies

Behind every successful website, is a designer that has a good understanding of the latest technologies, and who applies them. Newer technologies are going to make your website easier to use and navigate. New technologies are going to change the appearance of your website. New technologies make it easier for users to find what they need, and thus makes your website more desirable to users. If you don’t have the time to keep up with all the technological advancements, it is well worth your money to hire someone that specializes in this.

3. Your Website Must Have a Flexible and Evolving Marketing Plan

Every successful website has a flexible and evolving marketing plan. There are many aspects that go into a marketing plan.

a. Choose a domain name that is going to represent your company and it goals.

b. Consider blogging or some other social media to engage users.

c. Create a newsletter that discusses specials on your site or invites users to see advancements that were made.

d. If you depend on search engines to bring users to your site, you may consider hiring someone who specializes in that. Search engine marketing has become very complex. These individuals can give you useful information on marketing planning and changes that can be made to your website to help the search engines send users your way.

Large companies have entire IT (Information Technology) departments, filled with people whose only job is to improve on that company’s website. Smaller businesses don’t have the resources for something of that magnitude. Smaller companies can, however, utilize web solutions providers to do the same thing for them. These companies can assist with web design, insights in technology, and the overall development of your website. They also work with companies that are new to internet marketing and web design, so they can help you figure out your goals and manage the technical aspects of getting you to them.

Everything changes. The internet continues to grow. The needs of your company are going to change. Your website has to be flexible enough to keep up with those changes. With consistent evaluation, introduction of new technology, and dynamic marketing, your website can go a long way to fulfilling your goals.

Website Builder that Diana Recommends: Easy Website Builder

Diana Walker, Diana’s Internet Marketing Education

I enjoyed this video on Social Media - and maybe you will too. 

Blogs, Forums, Membership Sites, Podcasts - these are all Social Media.

In this video you will find a simple explanation and visual of what Social Media is, and why it is so popular as a medium on the internet today.

Diana Walker, CEO, DIME Diana’s Internet Marketing Education

Calling All Virtual Assistants — and Ghostwriters, Consultants, Graphic Artists, and all other Service Professionals — It’s Time To Start Earning More!

Hey VA, Do you Need More Clients? Click here

If you’re a Virtual Assistant, you know that the one thing that is your lifeblood, the one thing that keeps your income steady, is finding clients. Luckily, there is a way to keep a steady stream of clients coming in through your door.

Advertise at Shelancers.com. One of the easiest ways to get your name in front of business owners looking for help is to advertise on Shelancers.com. Get a good name and lots of testimonials from happy customers and you’ll attract loyal clients who will continue to work with you.

Experienced Freelancers for All of Your Business Needs

Sometimes it was weeks before I posted anything.  I just could not understand why anyone would be interested when I was going out for a walk, or having a smoothie!   But now I’m becoming “addicted”….  it is definitely a way to stay in touch with current online friends, and make new friends.

Now, using  Twitter as a tool for business networking is definitely the way of the future.  I am so fortunate because last night my  Mom Masterminds Mentoring Group for online mentoring  provided members with an EXCLUSIVE TeleClass about  Twitter  and I learned a lot.

I am finding that it is a great way to brainstorm and also set goals for the day, and keep myself accountable. It is like when I worked in an office, and I would have coffee breaks or lunch breaks with co-workers…. sometimes we talked about business and sometimes we chatted about what was going on in our personal lives — you know, like friends do!

If you want to try out Twitter, here is my URL  http://twitter.com/DianaWalker  and make sure you come and say Hi and Follow me (you’ll see what that means when you get there).

Diana Walker, Internet Marketing Educator

Vera, Diana & Alice

I followed Alice’s lead (since she has been one of my coaches in Internet Marketing!) and chose the same as her for lunch — “planked” salmon with jasmine rice and asparagus. It was delicious! It is so wonderful to have this kind of support. It was great to learn more about each of their lives and also to hear about how business is booming with Vera. She has made some wonderful achievements with her online business recently and we were happy to join her in celebrating those achievements! You too can join this wonderful online mentoring group and become a member of Mom Masterminds You can receive the Free Trial period as a Preview Member. or you can visit Alice Seba, Internet Marketing Sweetie. That is where you can receive more help with your online journey. Diana Walker, Internet Marketing Educator

I Discovered I Really Am An Expert In My Field And Increased My Income Streams

“Joining Mom Masterminds Mentoring Group for online mentoring. was a wakeup call in terms of realizing that I had very few potential customers. I was looking at my existing Distributors and Customers  which is in the hundreds, and I was looking after them well, but progressing very slowly in terms of new people.

Through Mom Masterminds Mentoring Group for online mentoring. I learned how to provide content and information to people, so that they would want to subscribe to my list. Being a member of Mom Masterminds has helped me gain confidence and know that I am truly an expert in my field and that people really are out there waiting to learn more. I appreciated the encouragement to establish myself as the “Go To” person in the Chinese Herbal Nutrition field.

I also have been inspired to not only continue with my network marketing, but to branch out to more Internet Marketing and Affiliate Marketing.  Getting my first Affiliate payout through PayPal was one of the highlights of my new internet career, and it was so wonderful to have other Moms to share my excitement with.

I Quit & Regretted it Immediately!

Due to overload at home, I cancelled my subscription at one point to Mom Masterminds.. Within 5 days, I was back. Absence makes the heart grow fonder! I really, really, then realized how much I had come to count on all the resources and support provided at Mom Masterminds Mentoring Group for online mentoring..

Countless times during those 5 days, I realized how much I missed the exclusive access to these resources and wonderful friends, and I never want to be outside of the community again!

I was using a Business Coach for about a year. I believe that because he was not a Mom, and didn’t have the same challenges as Moms have, it was hard for me to learn from him. Being in a community of other Moms and being supported by them seems to magically help me understand things that appeared more complicated when I was getting some one-on-one coaching, because I can relate to the other Moms — having kids around, having meals to make, not having the ‘ideal office’ environment, which is what my Business Coach was encouraging me to set up….he did not understand. Mom Masterminds does understand.

My greatest support comes from reading the posts on the forums, hearing other Moms’ questions, and then learning from the responses, and now also being able to help others occasionally myself. It is a great feeling to see how much I have learned.”

Diana Walker, Cravings Coach
CEO, Diana’s Healthy Lifestyles

My most recent wonderful graphics have been done by my friend Wendy, and if you want to see what she has to offer and the very reasonable prices, be sure to check out Wendy’s Website and make your choices.

Wendy is so great to work with, and I’m very pleased with my results for my new e-report cover and for my http://www.thecravingscoach.com/blog site. The new header will be up within the next week.

I met Wendy through our online Mentoring Group - great support for your online business!

Diana Walker, “New to the Internet” Guide