Content is one of the most important keys to your business.  By “content” I mean your words, your photos, your audio, and your video. How you get your message across to others is so important.

The very best Content and PLR that I know of comes from my good friend Alice Seba.  I first met Alice online in 2005 and then met her in person many times in Vancouver.  I also interned with Alice in 2010.  She was wonderful to work with. I have a photo from one of our meetups with 3 of us, Internet Marketing Entrepreneurs – friends of mine – Vera Raposa, Diana Walker and Alice Seba

Vera Raposa Diana Walker Alice Seba Internet Marketers dianarecommends.com

Do you know what PLR means?  It means Private Label Rights.  This is one way you can buy content and have your own rights to the wording in that content.  Paying a ghost-writer to write the impeccable material that comes through Alice’s assistants, would cost you thousands and thousands of dollars.  During January 2012 – right now – you get 50% off!

Buy the very best Content and PLR here:  Diana Walker Recommends Content and PLR

It takes a lot of time and energy to create great content.   Now you can purchase the rights to very detailed and accurate content through PLR.  Of course you will need to re-word some of it to make it your own, but it is so helpful for us to be able to help our newsletter subscribers and website readers to learn easily what we are about.

Vera Raposa Diana Walker Alice Seba Internet Marketers dianarecommends.com

If you don’t know the type of customer you are selling to with your online business, the chances of success are very slim. How can you sell to someone you don’t know or understand?

Unfortunately, that’s pretty darned difficult until you have determined who your target market is and what they want and need from you. So, how do you find out what type of person readily buys your products or services? Keep reading for tips to aid in growing your online business by getting to know your customer.

Talk to Your Current Customers

The first thing you can do, if you already have paying customers, is find out what they really are all about. Determine what they want and need from you. There are many ways to do this. A few of which include:

• Creating surveys and asking for their thoughts and opinions on your product or service after they make a purchase.
• Another way is to utilize your mailing list and ask them what they would like to see more of from you in an email.

You Can Still Research Even if You Don’t Have Any Customers…YET.

So, what happens if you haven’t sold your first product yet or you want to additional exploration? A great way to determine who your target customer is is to make a list of your product or service’s benefits. Find out what your product or service does for a person. Some examples of this include saving them time, getting them in shape, etc. (i.e. helping them fix a particular problem or fulfill a burning desire) and more. Figure out what you can do for your future customers to make their lives easier, better, longer, etc.

When your list is complete, evaluate it. Let’s say for instance you sold beauty products that reduced wrinkles and made your customer look younger. Your target market would probably be women in their 40s or older. By listing even more benefits you can go even more specific with your market and really zone in on the perfect customer for your beauty products. You might even realize you can have more than one target market and that’s ok, especially since you are doing business online. This makes advertising and creating more than one site for each of your markets easy and inexpensive.

Finding Out What’s Already Out There

You can also conduct keyword and/or market research. There are many ways to do this including keyword research, reading magazines, reading reviews and visiting forums, social networking sites and other discussion groups. Browse around and see what it is people are looking for by visiting other websites. Even your competitors can give you great insight.

No matter how you come up with your target market, remember to take the time to put yourself in your potential customer’s shoes. Whether you’re just starting out with a new product or are making changes to your existing service, don’t be afraid to talk to people out there to find out just exactly who the target market for your online business really is.

Whether you are launching an online business or you have simply decided to add an online counterpart to a brick and mortar business, you’ll find that one of the first things that you need to consider is your domain name.

Your domain name will be the address that your clients type in to find you, and you’ll find that having a good domain name can make all the difference when you are considering drawing in customers and making your business a success. Take a look below for some important tips when it comes to making sure that your domain name is right for you.

The first thing that you have to keep in mind is that the shorter your domain name is the better. A short name that is hard to misspell is ideal. While it might be cheaper, don’t pick up names that have very long “tails.” Stick with the commonly known suffixes, like .com, .net or .org. You’ll find that this will go a long way towards making your domain name more searchable. Similarly, don’t underestimate the amount of type in traffic you might get; a short, easy to remember domain name is essential in this case.

Think about what the name of your company is. When you run it together, does it make an attractive domain name? Be on the lookout for words that are fine apart but break up into silly or embarrassing things if you run them together. You may find that you need to sit down and brainstorm to get a good URL. Take some time to list as many words that go along with your business as possible and try to find a way to match them. Brainstorming gets all the ideas from your mind down onto paper, it’s a great way to start the process going.


Try to use words that are “normal” or that people use all the time. While you might like an odd spelling or have an exotic word in mind, you’ll find that this can often work against you. Take the time to make sure that your domain name isn’t too odd; run it by your friends and family and see if they can spell it right away. Creating a domain name that people can’t spell or when there’s numbers in it can defeat the purpose of having a memorable name.

Perhaps the most important thing that you need to make sure that the name flows together. Remember that an acronym, while it is short, may not be easy to remember, unless the acronym itself spells out a related word. Remember that even a long string of words, as long as they are memorable can make a good domain name, so keep that in mind when you are selecting yours. There are many different options out there waiting for you, so take the time to come up with a domain name that you like and that represents you. Also be sure to run it by others to see what their thoughts are on your new domain name.
Diana Walker, CEO, Diana’s Internet Marketing Education

This is 85% off —$14.97 a month — It will be $97.00 per month later.
Monthly Membership, incredible coaching, helping you with Affiliate Marketing and Internet Marketing.
I am a member of this New Online Mastermind Group and I attended the Live NAMS6 in Atlanta, Georgia.
Are you ready to take positive steps to improve your online business?

Here is what you receive……..I understand that for 85% off each month (if you use the current promo code – MyNAMS85), I’m getting:

• Monthly webinars with proven experts who can help my business grow.
• Exclusive eBooks, special reports, and training modules to teach me how to use the critical tools every affiliate marketer needs.
• Special offers on upcoming events like the live Niche Affiliate Marketing System workshop that happens twice each year.
• Access to a private forum where I can feel secure in sharing my business questions and triumphs.
• Monthly Q & A sessions where my specific questions will be answered.
• A monthly member site review, so I can see how my sites can be improved while learning about others.
• Access to a private affiliate launch calendar where I can get in touch with top affiliates who want to promote my products.
• Plus, I’ll be able to meet and talk to other business owners just like me, so we can help each other succeed.
• All this is available for while we’re in pre-launch with a 90% discount off the monthly rate.

• Without this, you’re at the mercy of Google or Facebook to get web traffic to your site.
• Without this, you’ll have a tough time selling to cold prospects.
• Without this, you won’t have much of an audience for your special offers and campaigns.
• Without this, well, you don’t have a business.

Mailing Lists and List Building are Not Dead!

I’m talking about a mailing list.
(Email List Building —–> http://dianarecommends.aweber.com

A Mailing List is a database of people who are interested in what you offer
– enough to have given you their contact information.

It can be intimidating for a beginner to put up a mailing list for the first time. And even if you already have a mailing list, you often wonder, “How can I get more people to sign up for my list?”

Or, “After they sign up, what do I do next?”

My friend and mentor Kelly McCausey of Solo Masterminds is hosting a complimentary webinar on how to start your first mailing list. It’ll be on Monday, October 17th, 11 am Eastern.

Kelly McCausey Nicole Dean Diana Walker NAMS Feb 2010 Internet Marketing

Note – I am a Founding Member of SoloMasterminds and have been mentored by this wonderful group since 2005!  The photo above is in Atlanta, Georgia, at an Internet Entrepreneurs Conference, where I met Kelly McCausey (on the left) and Nicole Dean (in the middle) in person.  I’m on the right – Diana Walker.

FREE WEBINAR

Sign up for the Free Webinar here (it’s free!):
http://www.solomasterminds.com/order/go.php?r=169&i=l3

During the webinar, Kelly will show you, step-by-step how to create your first list and begin getting subscribers.

Even if you’re not a complete newbie, you’ll still find the webinar useful, because Kelly will be sharing:

* the optimal location for your subscription box
* how to get more people to subscribe
* what content to put in your emails

… and so much more!

If you’re ready to have a REAL online business and start building a list of prospects, then join us in this no-cost webinar.

Go here to register for the webinar:

http://www.solomasterminds.com/order/go.php?r=169&i=l3

I hope to see you there!
Diana Walker, CEO, Diana’s Internet Marketing Education

PS: Even if you can’t make The Free Webinar On List Building on Monday, October 17, 2011, do register so you’ll get access to the multimedia recording.

PPS: But I strongly urge you to join us live during the webinar, so you can ask your follow-up questions.

Audio on Your Website: Video on your Website

Diana Walker Recommends – Audio Acrobat Service for all your Audio and Video needs

If you are a website owner, you owe it to yourself to make your website as tempting as you can. This will hold your traffic once it gets to your site and keeps them from rushing on to find something else. Audio and video can be added to your website as well as your emails.

The first thing about selecting the audio you want to post on your website is finding the one that you want. This is as simple as choosing the one you want from the list you have recorded. Then you customize the play button and paste the HTML in your website. You are ready to go. How much simpler can it get?

With the audio that is now on your website, you have something more than a boring page that is reliant upon color to spice it up. You actually have someone who talks to your prospective customers and this can make a difference when they are weighing options on the site to go with for their needs. That is a very good reason that many people use Audio Acrobat. This is the best ‘get acquainted’ method there is available for you and your prospective clients.

When you decide to use an audio on your website, you can actually make your own. Shoot a video, using audio, set it up on your website and see how many people respond to this new way of explaining your business.

This is also beneficial when it comes to training programs. Since it is quite easy to do, you can have an audio presentation explaining all the aspects of the training for your product with the results that are to be expected. People will respond to this type of a training program far better than trying to concentrate on just written words.

Did you know that you have automatic updates for your audio program? You do not have to learn how to update the audio on your site every time you want to change something. This is one of the benefits of having Audio Acrobat. Not only can you have automatic updates, but you can replace any audio on your site from your telephone, your computer (with a microphone), or an audio file can be uploaded.

This is definitely an improvement on the standard way of getting the message across to clients you already have or prospective ones. You know as well as your customers do that boring does not sell. If you bore your audience to death, all they want to do is get away from the site. However, by using audio you make them want to stay and hear what you have to say.

One of the main ways of finding out if something is worth trying out in the first place is to test it on your family and friends. If they go for it and seem to like the improved way better than the old way, more than likely it is a good idea and will be widely accepted by your clients. After all, the main reason for having a website in the first place is to generate the traffic that it needs to make it successful.

P.S. – Audio and Video are key elements in your business success.  I have utilized this service — Audio and Video Service Diana Walker Recommends – since September 2006 – so for almost 6 years now, and love using it.  The training they provide is spectacular, and right from the beginning I was recording my TeleClasses, and my personal audio messages for people.  Now I also use Video and have been since May 2008 and I hope you will see if this is something you would like to learn too.

Diana Walker, CEO, Diana’s Internet Marketing Education

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Diana Walker Alice Seba Vera Raposa Melody Thacker Internet Entrepreneurs

I am so fortunate to have made friends with 3 ladies who I admire very much and who have successful online internet careers.  The reason I am posting this today is that I keep in touch with all 3 of these friends – and tomorrow Melody Thacker will be traveling through Salmon Arm (where I live now) on her way to Alberta – so we are meeting up for lunch.  I love how these friendships and relationships continue.

The photo above was taken in Vancouver in 2008. Diana Walker – on the left – with Alice Seba, Vera Raposo, and Melody Thacker.  We originally met in about 2005 online – so all conversations were conducted in our hidden exclusive forum for learning internet marketing, blogging, earning money on the internet.

We became friends online first, and then we met in person several times, in the Vancouver area.  The online forum was for all of us interested in learning how to work from home and work over the internet to make a difference in other people’s lives and also earn a living with our internet skills.  These ladies have been my mentors, my inspiration and my friends.

I would love to keep in touch with you, and by submitting the form below, you will receive updates and tips on how to be successful online, like these successful friends of mine!

Wishing you Success!
Diana

Diana Walker, CEO, Diana’s Internet Marketing Education

Subscribe to Diana’s Internet Marketing Education Newsletter!

I know that I have mentioned Melissa before.  Melissa Ingold has been one of my online gurus, internet marketing mentors, and part of my secret to online success for the past 5 years.  We originally met at Mom Masterminds Online Forum in 2005. This Online Mentoring Forum is now called Solo Masterminds and is headed by my friend Kelly McCausey.

If you are looking for online success in 2011, this group support could be what you are looking for.

BUILDING AN ONLINE BUSINESS? JOIN THE GROUP THAT HAS BEEN SUCCESSFUL SINCE 2004!

If you join – which I highly encourage you to do! — be sure and say Hi to me on Solo Masterminds Forum!

Hope to see you there!
Diana

Diana Walker, CEO, Diana’s Internet Marketing Education

P.S.  I love learning from, studying with, networking with people from all over the world!  Most of my mentors, coaches and forums have been United States based during my 8 years online.  I live in Canada, and it is wonderful to have friends in the USA, in Canada, and all over the world!

Diana Walker, CEO, Diana’s Internet Marketing Education

Subscribe to Diana’s Internet Marketing Education Newsletter!

Diana Walker Vision Board www.dianarecommends.com New Year Goals

Have you thought about your goals for the New Year? Creating a Vision Board - also known as a Dream Board - can really make a difference in helping you focus and draw to you – Law of Attraction – the people, places, resources, that will bring you fulfillment in 2011 and success in your internet business.

This is a New Year – 2011 – and for many of us it is time to set goals for the upcoming 12 months. I like to create a Vision Board and a Theme for each year. Last year was my Year of Authenticity. 2011 will be my Year of Balance. My goal and vision is to create Balance and include Family, Friends, Fun, and Fulfillment in Home and Business.

My sister Goldie van Mentz is a Certified Life Coach and I am known as the Cravings Coach.  Goldie has her online presence at her Body Beautiful Program.  I provide internet education here at my Diana Recommends site, and health and wellness inspiration and coaching as CEO of Diana Walker’s Healhy Lifestyles.

Wishing you Balance and Health and Happiness in 2011!
Diana

Diana Walker, CEO, Diana’s Internet Marketing Education
CEO, Diana’s Healthy Lifestyles, Law of Attraction

Vancouver Yoga for Stress Reduction- How to reduce stress. This time of year can be stressful, and overwhelming, and it a great time to remember to Breathe deep and relax. Breathe in Love, Breathe out Ego.  Reduce stress, sleep better, have a deeper sleep, feel calmer, more relaxed.  Yoga is my favorite way to reduce stress.

CLICK HERE FOR YOGA VIDEO FOR BETTER SLEEP—> YOGA VIDEO FOR BETTER SLEEP

Here is a video I did with my friend and yoga instructor Julie Beaulac, I was so impressed with the wonderful breathing techniques Julie has developed.

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Video by Diana Walker, Vancouver Photography and Videography, December 2010.

Remember – Click this link for more Yoga —–>  Yoga and Better Sleep Video

Diana Walker, CEO, Diana’s Internet Marketing Education
Diana Walker, CEO, Diana Walker’s Healthy Lifestyles