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Not long ago, it was believed that the internet was going to be the answer for small businesses. By creating a website on the internet, small businesses were going to be able to compete with larger companies in marketing. The internet was going to make the businesses more accessible to customers. Somehow, that has yet to happen.

The potential is still there, but small businesses are still struggling to tap into it.

There are several reasons for this.

Competitive Market

The internet has become highly competitive. Over the last few years hundreds of small companies have popped up and flooded the market. With so many companies offering the same services, to compete, companies must really make an impression on the customers. They must find a way to set themselves apart. Also, as the internet evolved and became more user friendly, web design quickly became more complicated and small businesses had a hard time keeping up. And many companies were under the impression that all that was required was a snappy domain name, cheap web hosting, and a website that was aesthetically pleasing. Unfortunately, there is much more to it than that.

Target Market or Niche

Without taking certain factors into consideration, even the hottest website is doomed. For instance, it is important to take into account the type of people that the website is designed for. This is called your “Target Market” or “Niche”. A website that is intended for children needs to be designed around that concept. The text should be easy to read. There should be bright colors, and pictures that children enjoy. Children need things to keep their interest in the site, so some activities and games might be a good idea. A site that appears written for adults, that has no pictures or games on it, may attract a few children, but the few that happened across it would not stay very long.

Diana Recommends:  Website Design Mojo

Website Easy to Navigate

The website must also be functional and ease to navigate. If the customer can’t use the website, they will go to another one. Again, who the target audience is, is an important factor. Is the website for children? Then use symbols and easy words on the buttons. Is the website for adults who might be new to the internet? Then post directions, and make the help section noticeable and user friendly. It isn’t enough for the website to have what the user wants. The user must be able to get access to what they want as well. Small companies must remember that they are experts in their product lines and the information they are posting, but their target audience may not be.

Design with the Ability to Expand

Finally, websites must be designed with the ability to grow and expand. The internet is constantly evolving as are the individuals using it. Your website must continue to grow and change as well or you will fall behind. Consumers’ standards for the websites they frequent get higher and higher with each well designed website they visit. If a small business goes with a bargain web host that has very few options, or if the website is designed in a way that cannot evolve easily, customers will lose interest and not return.

The design of a website can make or break its ability to draw in users. Without proper planning, chances for a good design that fits the customer needs is very poor. And if the customer needs aren’t met, the website will fail.

If you can fulfill these website design requirements listed above, I’m sure you will grow and expand your business online.

Diana recommends:  Website Design Mojo

Diana Walker, CEO, Diana’s Internet Marketing Education

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